Digital Marketing Officer

DIGITAL MARKETING OFFICER

NBS Bank Plc invites applications from suitably qualified and interested candidates to fill a vacant position above, tenable at the Bank’s Head Office in Marketing & Customer Experience department.

JOB PURPOSE

Reporting to the Marketing Manager, the job’s main purpose is to develop and implement all aspects of NBS Bank’s digital marketing strategy to build stronger relationships with customers.

KEY RESPONSIBILITIES

  • Plans and executes all digital marketing including marketing database, email, social media, and display advertising campaigns.
  • Devises and executes plans to drive online traffic to the Bank’s website.
  • Improves usability, design, content, and conversion of Bank’s websites.
  • Designs, builds and maintains the Bank’s social media presence.
  • Updates all digital marketing channels with approved content from key stakeholders.
  • Supports the Bank’s internal communication plan and maximises internal publicity and staff engagement.
  • Identifies customer needs and exploits opportunities for cross-selling Bank products using appropriate channels.
  • Enhances digital channel communication through internal collaboration.
  • Assists in event planning conceptualization and execution
  • Identifies trends and insights in the digital space and optimizes spend and performance based on insights.
  • Identifies and implements new, appropriate, and creative social media engagement strategies.
  • Remains alert and escalates all challenges that remain unresolved within the set timelines.

QUALIFICATIONS

Bachelor’s Degree in Marketing, Business Administration or equivalent from a recognised institution.

REQUIRED EXPERIENCE AND DESIRED COMPETENCIES

  • At least 2 to 3 years work experience in a marketing role.
  • Good interpersonal and communication skills
  • Knowledge of digital marketing
  • Innovative and creative thinking
  • Analytical and sales orientation

Interested applicants should submit their applications together with detailed copies of Curriculum Vitae, with traceable referees to the Head of Human Resources through email to recruitment@nbs.mw or alternatively, send applications to the address below, not later than 17th June 2022.

Head of Human Resources
NBS Bank Plc
P.O. Box 32251
Chichiri
Blantyre 3



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